From Idea to Impact — Strategy, Storytelling & Activation

At Phoenix Creates, we help purpose-led brands turn bold ideas into unforgettable moments — through marketing strategy, brand storytelling, and experience-led activations.

Whether you’re shaping a campaign, planning an event, or rethinking your content strategy, we combine clarity and creativity to bring ideas to life.
From brand strategy to event activations, our work seamlessly combines marketing strategy and storytelling, enabling brands to connect with clarity and confidence.

Open notebook with hand-drawn icons and text showing “Storytelling meets Strategy,” placed beside a coffee cup, pen, sticky notes, and tablet
Storytelling meets strategy — where ideas, audience, and action come together

About Us

At Phoenix Creates, everything starts with a story.

Founded by Felicia Norfor — strategist, educator, and creative collaborator — we help brands move from ideas to activation with story-rich strategy and thoughtful execution. Whether it’s a campaign, an event, or a training room, we bring clarity, momentum, and a touch of heart to every project.

Let’s build something memorable together.

Illustrated portrait of Felicia Norfor, founder of Phoenix Creates

How We Use Marketing Strategy and Storytelling to Create Impact


We partner with purpose-led brands to translate big ideas into clear, compelling narratives — and back them with intentional, insight-driven strategy. Whether you’re launching a campaign, planning an event, or strengthening your brand presence, our work blends marketing strategy and storytelling to drive connection, clarity, and results.

Our Services

Strategy & Consulting

Brand & Campaign Strategy

From messaging clarity to big-picture planning — I help you define your direction and move from stuck to strategic.

Events & Activation

Experience & Activation Design

Conferences, festivals, launches, or public activations — I shape immersive moments that connect your audience with your brand.

Workshops & Learning

Training & Facilitation

Empowering marketers, founders, and teams through hands-on learning in digital marketing, branding, and storytelling.

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