Creative strategist. Multipotentialite. Your thinking partner.
Hello there, I’m Felicia — a marketing and events specialist, creative strategist, educator, and multipotentialite who is drawn to patterns, stories, and making sense of creative chaos and a deep belief in the power of storytelling.
At Phoenix Creates, I partner with purpose-led brands, founders, and teams to turn bold ideas into unforgettable moments — across strategy, campaigns, activations, and learning experiences.
Whether it’s crafting a brand narrative, designing a workshop, or mapping your content ecosystem, I bring clarity, energy, and momentum to the table. And while I’m at the helm, I collaborate with a trusted circle of creatives, specialists, and producers to deliver work that moves.
Let’s make something meaningful, together.
This Is the Work That Moves Me
I didn’t set out to become a creative strategist. I started as a girl Friday — trying to find something I wanted to do — until one day, I was told to assist with an upcoming event. That spark? It never left. And I’ve spent two decades shaping experiences, messaging, and brand moments that move people.
Watching a story come alive across an event floor. Knowing a message landed not because it was loud, but because it was real. These are the moments I live for. Some events hold a special place in my heart, like the Singapore Bicentennial. It was not just a once-in-a-lifetime experience, but also one in which I was fortunate to be part of a storytelling so big and so important for our little red dot.
In this line of work, the people are just as important as the story we are telling. Marketing and events do not happen in isolation, they are built through collaboration, trust and a hundred decisions that needs everyone attention. Finding people on your wavelength is rare. When you do, you hold on. Depending on the needs of your project, that’s the kind of team you’ll have working with you: people who care deeply, think critically, and sweat the small stuff so you don’t have to.
Why Phoenix
Some have asked me, why Phoenix. Phoenix is a nod to where I come from — a name lovingly given by my grandmother, and a part of my Chinese heritage I carry proudly. It’s not just a business name. It’s a reminder of who I am, what I’ve been given, and what I hope to pass on through the work I do.
It’s about rising, again and again — not always with fanfare, but with purpose. With heart. And with the belief that every idea, message, and experience we create should have meaning.
What I’m Exploring
Being a multipotentialite means there’s always something on the side burner. Alongside client work, I’m constantly learning, building, or testing ideas that stretch the way we think about strategy, creativity, and connection.
Right now, I’m especially curious about how brand experiences can show up in quieter, more intentional ways—how we build not just campaigns, but connection. What earns trust in a noisy world? What makes a message linger long after the event, the email, or the first click?
Here’s a glimpse at what’s been brewing lately:
- Growing StoryVerse Land to bring the magic to as many children as possible
- Tinkering with AI tools to support, not replace, real voice in content
- Sketching quiet ways to build community—both online and off
- Exploring how to give back through mentorship—because so many generously paved the path for me.
Whether it’s through writing, events, or brand strategy, I’m chasing the kind of work that feels purposeful, not performative. If any of these resonates with you, reach out and see what we can build together.
Let’s build something meaningful—through Phoenix Creates, or simply as creative humans trying to make sense of things.
If something here sparked a thought, an idea, or a possibility—we should talk. Drop me a note and let’s see what we can shape together.